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Brief
The state of Idaho’s tourism office launched what it calls its first residential sentiment survey to gauge public opinion on how tourism impacts local communities, according to a press release from Visit Idaho.
To take the survey, click here.
Idahoans have until Nov. 5 to share their feedback, and the final results are expected to be available in early 2024. The survey is a public-private partnership with the marketing agency, Longwoods International, according to the release.
“Listening to Idahoans about the impact of tourism on their communities is crucial to achieving our department’s goals,” Jeremy Chase, Idaho Department of Commerce marketing and innovation administrator, said in the release. “It’s important that the state’s residents understand their key role in Idaho’s travel experience and know their input is valued.”
According to the most recent data provided by the Idaho Department of Commerce, tourism is the state’s third largest industry behind agriculture and technology.
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